ROLE SUMMARY

The Brand & Creative Manager is responsible for defining, elevating, and protecting JAKROO’s premium visual identity and brand voice. This role blends creative leadership, hands-on asset creation, and storytelling excellence to differentiate JAKROO in the premium custom technical apparel market.

This individual must bring a high level of creative taste, cycling/endurance culture fluency, and the ability to produce world-class content with speed and precision. They direct the brand — but they also make the brand.

CORE RESPONSIBILITIES

1. Brand Leadership & Creative Direction

• Own the complete JAKROO brand identity system: aesthetic, tone, photography style, motion style, and storytelling frameworks.
• Lead creative direction for product launches, campaigns, brand films, ambassador stories, event visuals, and packaging.
• Maintain premium brand consistency across all customer touchpoints.
• Develop and steward the JAKROO Brand Playbook for internal teams and external creators.

2. Content Creation & Asset Production

• Hands-on creator: produce, edit, or oversee video content, photography, lifestyle visuals, and product-specific technical storytelling.
• Direct studio and on-location photo/video shoots with athletes and models.
• Collaborate with UI/UX on visually elevated website experiences.
• Create high-quality assets for ads, landing pages, emails, product pages, and social media.
• Manage and structure the brand’s digital asset library.

3. Cross-Functional Storytelling

• Translate product features into emotionally compelling narratives grounded in performance and craftsmanship.
• Support Sales and Community with on-brand creative for key accounts, clubs, and ambassadors. Work with Growth team to produce thumb-stopping creative optimized for Meta, Google, YouTube.
• Partner with Product Manager on technical accuracy and innovation storytelling.

4. Creative Operations & Leadership

• Manage freelance photographers, videographers, editors, motion artists as needed.
• Oversee creative timelines, deliverables, and quality standards within a lean team.
• Partner with Dev/COO to ensure smooth integration of creative assets into JAKROO’s proprietary systems (CRM, Google Cloud,DesignLab).

REQUIRED SKILLS & EXPERIENCE

Required:

• 5+ years in creative direction, brand design, or visual content creation for performance, outdoor, or high-end technical apparel brands (cycling, triathlon, running strongly preferred).
• Hands-on expert in video production and post-production — able to storyboard, direct, shoot, and/or edit video content.
• Proven track record producing premium lifestyle and product visuals used across campaigns, digital ads, and e-commerce.
• Strong understanding of cycling/endurance sports culture, visual language, community aesthetics, and athlete storytelling.
• Mastery of Adobe Creative Suite (Premiere, After Effects, Lightroom, Photoshop), Figma, and modern photo/video workflows.
• Ability to direct athletes, models, and creative teams with confidence and clarity.
• Deep understanding of brand building and creative systems for premium-positioned companies.
• Experience working in lean, fast-moving teams where multitasking and ownership are required.
• Strong copy sensibility — able to elevate storytelling with minimal input.

Preferred:

• Experience with high-end European or North American premium apparel brands.
• Familiarity with motion graphics, light animation, or 3D content pipelines.
• Experience implementing AI-assisted content production workflows (Gemini, Runway, Midjourney, etc.).

SUCCESS METRICS (KPIs)

Brand & Creative Impact

• Demonstrated lift in brand perception metrics (surveys, sentiment, ambassador feedback).
• Consistent premium look/feel across all brand output (internal creative scoring rubric).

Performance & Conversion

• Higher-performing creative across Meta/YouTube/Google ads (CTR, ROAS uplifts).
• Higher product page conversion rates tied to improved visual storytelling.

Velocity & Efficiency

• On-time delivery of all creative assets for launches and campaigns.
• Reduction in revision cycles and faster production timelines.
• Increased volume of usable assets for Sales, Marketing, and Community.

Cross-Functional Alignment

• Smooth integration with Product, Sales, and Dev teams' timelines.
• High adoption of brand guidelines across internal and external creators.

WHAT GREAT LOOKS LIKE

• The brand visually and emotionally aligns with world-class premium cycling and technical apparel labels.
• JAKROO launches feel cinematic, polished, and consistent.
• Creative output elevates campaign performance and creates organic buzz.
• Internal teams instinctively follow the aesthetic and tone because it is well-defined, inspiring, and easy to execute.
• The Brand & Creative Director is both the visionary and the craftsperson, shaping the brand daily through hands-on creation and direction.

PERKS

• Competitive salary and benefits
• Opportunity to redefine endurance sports branding alongside a team of innovators
• Dynamic, supportive environment where you’re encouraged to own your creativity and take bold risks.
• Employee discounts and Free Kit.
• PTO and profit sharing.
• Participation in the company’s Health Plan and Retirement Plan.

Submit your resume, cover letter to jobs@jakroousa.com